Think You Don’t Need a Logo? Think Again!

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One of the most important  things you need for your company is a logo.

A logo is an image that represents your company.

Why is a logo important?





One of the most important  things you need for your company is a logo.

A logo is an image that represents your company.

Why is a logo important?

Logos are about instant recognition. At a glance, your customer has found you. The brain triggers the relevant information about your company instantly. Symbols are much better and faster for recognition than words.

This is especially effective when branding a product. The logo becomes the product in the consumers’ mind. Your logo can represent everything positive [or negative] about your company.

People really do judge businesses by the way the look, otherwise, the big companies would not be spending money in their brands.

A good logo is the anchor to which a great website, business cards and all other visual marketing materials are design around.

If you are starting your business and need a good logo, or if you think you could use a new logo to project your success, here are some things to think about.

Your Logo Must Be Original…

Keep You Logo Simple…

The best logos are those that will look good in black and white as well as color.

In order to accurately and clearly reproduce your logo in so many different places and in so many different sizes, you want to keep it simple.

A simpler logo can be reduced, re-colored, enlarged, appear on the Internet, or be printed on your business card as needed.

Specialized fonts can be used in text logos.

Examples: A slanted font can represent movement and speed. A script font represents elegance and sophistication. A reversed font can represent modern art. A comic font is good for representing children. A thicker font shows power.

Words really are images, and presented in the right way, the written name of your company can give the same instant recognition, as an illustration or symbol can.

Symbolic Logos

Purely symbolic (abstract) logos can represent your company. A symbol is not as clear as text and it may take many more client impressions to get them to remember your logo. However, if you are good at marketing it can cause an indelible impression on the public (once it sticks).

Before people could commonly read, businesses used pictures instead of words to advertise their services. If such an image is appropriate, you might consider it.

Text and Symbols Combined

Combining the benefits of both text and symbols may be the most powerful way to use a logo. You get the instant recognition of your name, and what you do.

Lean toward clarity of a message in your logo. If the common person can glance at it and know what business you are in, and what kind of company you are, then you are on the right track.

What Colors Should You Use?

Different colors represent different things in different industries. People react to color, and you want to make sure it’s the reaction you want. The right colors will add strength and clarity to your logo.

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published in / kreative finds / DESIGN