by / kihada
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Levis Brand and Culture

The privately held clothing company known worldwide for its Levi’s brand of denim jeans. It was founded in 1853 when Levi Strauss came from Bavaria, Germany to San Francisco, California to open a west coast branch of his brothers’ New York dry goods business. Levi Strauss was born Loeb Strauss in Buttenheim, in the Franconian region of Bavaria, Germany, to Hirsch Strauss and his wife Rebecca (Haass) Strauss. At the age of 18, Strauss, his mother and two sisters sailed for the United States to join his brothers Jonas and Louis, who had begun a wholesale dry goods business in New York City called J. Strauss Brother & Co. By 1850, Strauss was calling himself Levi. The family decided to open a West Coast branch of the family dry goods business in San Francisco, which was the commercial hub of the California Gold Rush. Levi was chosen to represent the family, and after becoming an American citizen in January of 1853, he got on a California-bound steamer which left New York for the isthmus of Panama around February 5, 1853. He crossed the isthmus and then caught another steamship for San Francisco, arriving in early March, 1853. Strauss opened his dry goods wholesale business as Levi Strauss & Co. and imported fine dry goods – clothing, bedding, combs, purses, handkerchiefs – from his brothers in New York. He sold the goods to the small general stores and men’s mercantiles of California and the West. Around 1856 Levi’s sister Fanny, her husband David Stern and their infant son Jacob moved from New York to San Francisco to join the business. In late 1870 Jacob Davis, a Reno, Nevada tailor, started making men’s work pants with metal rivets at points of strain for greater strength. He wanted to patent the process but needed a business partner, so he turned to Levi Strauss, from whom he purchased some of his fabric. On May 20, 1873, Strauss and Davis received United States patent #139121 for using copper rivets to strengthen the pockets of denim work pants. Levi Strauss & Co. began manufacturing the famous Levi’s brand of jeans, using fabric from the Amoskeag Manufacturing Company in Manchester, New Hampshire. In his later years Levi expanded the tradition of philanthropy which he had begun soon after his arrival in San Francisco. For example, he was a Vice President of the Society for the Prevention of Cruelty to Children  and gave money to a number of disaster relief efforts, such as the great Chicago Fire. In 1897 he established scholarships for poor students at the University of California, Berkeley. Levi Strauss died in 1902 at the age of 73. He never married, so he left the business to his four nephews, Jacob, Sigmund, Louis and Abraham Stern, the sons of his sister Fanny and her husband David Stern. He also left bequests to a number of charities such as the Pacific Hebrew Orphan Asylum and the Roman Catholic Orphan Asylum. Levi’s fortune was estimated to be around 6 million dollars. He was buried in Colma, California. Mr. Strauss was inducted into the Junior Achievement U.S. Business Hall of Fame in 1994.


by / kihada
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Contemporary World Cinema y los Oscars

Kreative Finds’ top Latino films for 2009, some of them will leave you thinking and dreaming the movie plots and characters for days!  The Academy Award Winner The Secret in Their Eyes  it is simply AMAZING! A must to see. La Teta Asustada (The Milk of Sorrow), also got nominated by the Oscars, addresses the fears of abused women during Peru’s recent history. Rabia, is a romantic thriller about José María (Gustavo Sánchez Parra), a construction worker on the run for killing his foreman who hides in the mansion where his girlfriend Rosa (Martina García) works as a housekeeper Los Viajes del Viento “The Wind Journeys”, different to the classic Colombian movies is about a  journey throw the diversity of the Caribbean cost of Colombia, its people and its music. El Secreto de sus Ojos | The Secret in their Eyes{youtube}CvCi6DBTDkc{/youtube}  Dir: Juan José CampenellaCast: Ricardo Darín, Soleda Villamil, Plablo Rago, Javier Godino  What an amazing film. One that fills your entire array of senses and sensitivities, and the praise from Argentine reviewers here is 100 percent justified. Ricardo Darín turns in another majestic performance as a Buenos Aires court employee who is fiercely affected by the rape and murder of a young girl in 1974, a tragedy that dominates his life. Overlapping this theme is the powerfully sensual but never physical relationship between Darín and his superior, the investigating judge played by the superb Soledad Villamil. The connection between the two is electric. It’s a pity this film cannot easily transcend the language barrier, if it was an English-language film of the same quality it would already be hailed as a masterpiece. The blending of tragedy, love, violence and humour is brilliant, and the comedy dialogue fantastic. One scene where Ricardo Darín is balled out for having searched an old lady’s house is priceless in terms of comic timing and delivery. A wonderful performance also from Guillermo Francella as the court clerk with a drinking problem, in fact the secondary acting is all first-class. The camera-work is impressive, especially the swoop down into the football stadium and the closeups, and the script is also superb. Argentina has nominated the film as its candidate for best foreign film at the Oscar’s.     Trailer La Teta asustada | The Milk Sorrow   {youtube}hAxBkfBBTTI{/youtube}   La Teta Asustada (English: The Milk of Sorrow, literally “The Frightened Teat”) is a 2009 film by Peruvian director Claudia Llosa and co-produced by Peru and Spain. The film stars Magaly Solier, and addresses the fears of abused women during Peru’s recent history. It won the 2009 Golden Bear award and FIPRESCI prize at the Berlin International Film Festival, as well as the award for best movie in the 24 Festival Internacional de Cine de Guadalajara in Mexico. It was nominated for the 82nd Academy Awards for Best Foreign Language Picture. Fausta tiene LA TETA ASUSTADA, una enfermedad que se trasmite por la leche materna de las mujeres que fueron violadas o maltratadas durante la guerra del terrorismo en el Perú.   Los Viajes del Viento (The Wind Journeys)    {youtube}Tli4nSO4hIA{/youtube} Different to the classic Colombian movies. A journey throw the diversity of the Caribbean cost of Colombia, its people and its music. Refreshing and well made. It is very interesting that the lead actor is actually a well known Valletano singer. His songs a lot more popular than his funny name: Marciano. The selection of songs along the movie is perfect. Traditional Vallenatos that this movie will always help to remember. Ciro Guerra, the director, is making a great effort to show people around the world the most beautiful and forgotten places of the north region of Colombia.    Rabia | 2009


by / kihada
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Eating Locally All Year Long

Grocery mart with aisles of jarred goods and wicker baskets. Other aisles behind. Do you know where your food comes from? One study estimated that in North America, a basic meal travels 2,400 km to get to our dinner table. However, eating locally reduces the distance food needs to travel and the level of emissions and pollution released into the air before it can be put onto our tables. There is also a myriad of benefits to eating locally- not just cleaner air.