BC Ready-Mixed Concrete Association
In this case, the re-branding process began with a 47-year-old logo in serious need of an upgrade. BCRMCA’s main focus was on the sustainability and durability of its concrete, so we had to somehow incorporate these aspects into their new logo design. We also wanted the logo to complement the company’s specific objectives, creating a brand that would be well-positioned among its competition, now and into the future.
challenge Updating the brand to better promote its dedication to uncompromising quality and eco-consciousness.
solution Visually emphasize the product's superior durability and sustainability.
result 100% client satisfaction and top rankings in the industry market.
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Our design approach was to visually emphasize BCRMCA’s product advantages – its superior durability and vast versatility, its ability to optimize energy efficiency, its use of recycled material to create sustainable building sites, and its capacity to give structures a more fluid design appearance, due to the changes in concrete development over the past four decades. We distilled these ideas into two main concepts: DURABILITY and SUSTAINABILITY. These we integrated into a distinctive brand identity, consistently expressed through all the association’s print and web media.
We completed the project to 100% client satisfaction, and received 100% positive feedback from all of BCRMCA’s members, clients, and associates. The company’s new brand presence instantly improved overall customer relations, and established its position as a modern, cutting-edge contender in the industry – proving yet again that the value of brand identity is a company’s biggest asset.
We're so glad we worked with Kihada Kreative to develop a clear, more modern look for our industry. They delivered fresh, crisp and vibrant ideas that brought our projects to life.
— BC RMCA
