Branding the Kelowna Skating Club for Success

 

Since 1950, the Kelowna Skating Club (KSC) has offered a wide array of services, from beginners’ lessons to intensive competitive training, to the community all year long. It also hosts the Okanagan Skating Academy, the region’s official training centre for figure skating competitors and coaches. Through its alliance with Skate Canada, KSC became the second Centre of Excellence in BC, establishing the Kelowna Centre for Skating Excellence with a coach-driven program helping skaters attain their full potential through systematic and thorough instruction. The staff and coaches take great pride in providing exceptional training at all levels, from helping the tiniest tot take his first steps on the ice to coaching the competitive skater to victory.

 

 

This dedication to excellence comprises the core of our branding strategy for KSC. We created a brand design that would reflect the true nature of the services they offer, and the devotion with which they do so. We built a brand-new website with an easy-to-use back end so that they could easily maintain and update information, such as schedules, photo galleries, achievements, YouTube videos, and events.  We also redesigned their logo, combining Kelowna’s emblematic apple with Skate Canada’s maple leaf for a modern, patriotic tribute.  It wasn’t an easy task, but the final image of a rink-encircled apple with a maple leaf stem smoothly merged the old with the new, to great avail. Throughout all brand materials, we used blue white and silver to reflect the theme of sparkling ice and skates, and finished with red accents to represent KSC’s alliance with Skate Canada.

 

Through dramatic, in-action images that emphasized their standard of excellence within the world of ice sports, we helped KSC build the brand identity that helped them get where they are today. Its sterling reputation as an exceptional competitive training hub now has a brand identity to match!

This is the sort of project that gives us great pride – the knowledge that our work helps our community grow is an enormous reward for us. We’re dedicated to helping companies like KSC grow the right way through modern branding and design.

 

Because a company’s greatest asset – non-profit or otherwise – is the power of its brand.

 

Written by Alison, alison@kihadaworksdesign.com