A deep roots guidebook that seeks to inspire readers to "live life passionately", My Seductive Cuba combines Chen Lizra's unique personal experiences of travel in Cuba with factual direction and details. So vivid and entrancing are the entries that the smell of white rum on sandy beaches and the exotic melodies of Havana nights seem to float right off the pages.
We knew such a vibrant publication needed an equally exquisite website to promote its launch and distribution. So we sat down with Lizra and worked closely with her to fine-tune her brand identity, before designing a site to match the look and feel of her book.
The final product features a customized back-end for easy administration, a gallery of photos and video clips showcasing the beauty and culture of Cuba, links to interactive social media feeds, and free downloadable wallpaper images. Now the site provides an authentic supplement to the book, as well as ongoing advertising and sales promotion.